How AI is transforming wine marketing

As a marketer at heart, I’ve always believed that customer databases, whether CRMs, e-commerce platforms, CDPs, or marketing automation tools have fallen short in one key area: they rarely provide proactive insights or recommend actions that improve customer engagement and, ultimately, sales.

Traditionally, these systems have served mainly as data repositories, used to segment customers and run campaigns.

Not anymore.

AI has completely changed the game for marketers. It not only makes far more data available for analysis, but it also turns that data into actionable insights and real-time recommendations, allowing teams to act today, not weeks later when the customer has already moved on.

AI also brings together customer, product, and payment data in a way that was previously impossible. By unifying these data types, AI enables wine marketers to see the full customer journey from first website visit to purchase and beyond. This connected data ecosystem uncovers deeper insights into buying behavior, helps optimize inventory and pricing strategies, and ensures that every marketing action is aligned with actual customer intent and value.

Beyond reacting to what customers have done, AI empowers wineries and wine retailers to predict what customers are likely to do next. By analyzing hundreds of data signals such as website activity, past purchases, time since last order, location proximity to other customers, and preferred wine styles, AI can accurately anticipate when, what, how and with whom a customer is most likely to buy. These insights drive personalized communications, such as tailored offers and product and co-buyer recommendations, that feel relevant and timely rather than generic or automated.

At Cobuyr, we’ve just launched Cobuyr AI, part of our predictive data intelligence platform. Cobuyr AI delivers a suite of powerful, unique AI capabilities designed specifically for wine marketers, including:

• Identifying customers in your database who are ready to buy wine today
• Recommending specific wines that should be marketed to individual customers
• Suggesting groups of customers who should buy recommended wines together, enabling group wine buying including splitting orders directly on your website

AI is also helping marketers build communities like never before. By recognizing shared tastes, purchase behaviors, and social proximity, AI can recommend customers who might enjoy buying or sharing wines together, turning transactions into social buying experiences and customers into connected communities.

AI is helping marketers do more than ever before: understand their customers deeply, act with focus and build real relationships that drive loyalty and growth. Those who embrace it will lead the next era of wine marketing. Those who don’t risk being left behind as the industry moves forward.