Author name: Lance Mercereau

Wineries and wine retailers adopting group wine buying can see a 40% increase in sales performance and customer lifetime value, a 40% improvement in purchase frequency, and a 40% reduction in acquisition costs.

AI has completely changed the game for wine marketers. It not only makes far more data available for analysis, but it also turns that data into actionable insights and real-time recommendations.

According to a 2024 Wine Industry Network survey, wineries that leverage customer geo-location insights in their marketing see up to

I wasn’t in the room, so I can’t say with certainty that everything I’m about to relay is accurate –

To thrive, wineries must build deeper, direct relationships with comsumers and that means mastering data and, specifically, collecting and using

Wine is the ultimate social product. From the many hands that grow grapes and craft vintages to the joy of

The campaign may not have so far delivered the excitement, or the sales, that many had hoped for. But it’s

In today’s data-driven world, businesses recognize the importance of collecting and analyzing customer data. Yet, much of this data remains

In today’s world of Social Buying, where people can purchase together online in real-time, it’s worth considering that your biggest

To boost revenue from your wine club, the key lies in attracting and retaining members by delivering new value and