Author name: Lance Mercereau

Email remains the primary communication channel for wine merchants and wineries. It is direct, familiar and consistently one of the […]

Artificial intelligence is no longer an experimental technology reserved for global brands or tech-native companies. For wineries, AI is becoming

This is a question that continues to be asked, and it should be, by any organization that markets and sells

When someone visits your website, you literally have seconds to recognise who they are, understand what they want and influence what they do next. If you cannot do that in real time, the moment is gone and so is the sale.

Wineries and wine retailers adopting group wine buying can see a 40% increase in sales performance and customer lifetime value, a 40% improvement in purchase frequency, and a 40% reduction in acquisition costs.

AI has completely changed the game for wine marketers. It not only makes far more data available for analysis, but it also turns that data into actionable insights and real-time recommendations.

According to a 2024 Wine Industry Network survey, wineries that leverage customer geo-location insights in their marketing see up to

I wasn’t in the room, so I can’t say with certainty that everything I’m about to relay is accurate –

To thrive, wineries must build deeper, direct relationships with comsumers and that means mastering data and, specifically, collecting and using