Bridging the gap in the wine buyer’s journey
Wine is the ultimate social product. From the many hands that grow grapes and craft vintages to the joy of […]
With the Bordeaux En Primeur campaign at the halfway mark, what comes next for wine retailers?
The campaign may not have so far delivered the excitement, or the sales, that many had hoped for. But it’s
How wineries and wine retailers can use AI to unlock more value from existing customer data
In today’s data-driven world, businesses recognize the importance of collecting and analyzing customer data. Yet, much of this data remains
What if your highest-spending customers aren’t your most valuable?
In today’s world of Social Buying, where people can purchase together online in real-time, it’s worth considering that your biggest
How to get more revenue from your wine club
To boost revenue from your wine club, the key lies in attracting and retaining members by delivering new value and
How wineries can transform wine sales with Social Buying
In an age when we effortlessly split restaurant bills and taxi fares, why can’t consumers do the same when buying
What is Social Buying
Social Buying is poised to revolutionize online payments, offering retailers a new avenue for generating additional revenue. Developed by Cobuyr,
Beyond the bottle: Why wineries must sell more than just great wine
Successful wineries are known for creating superior wine but today, that alone isn’t enough. Wineries must also be effective marketers,
Wine sales are going social
Think about it: how often has a friend, family member, or colleague recommended a wine to you? If you’re like
How ChatGPT is changing wine e-commerce
As of May 2025, ChatGPT has surpassed 800 million users every week turning to it for answers, created content and personalized